It was back in 2016 that several first year U23 South African riders found themselves effectively without teams. Financial backing was becoming increasingly hard to find, the knock-on effect being little growth and opportunity in the club teams.

Enter PROTOUCH™, a new and self-funded team set up to cater for U23 South African road cycling talent. With the vastly experienced Tony Harding at the helm, this self-funded team set out with a singular focus: to enable South African riders to perform. And how this goal has manifested itself.

“We aim to build a WINNING TEAM – around a core of South African riders – and to be the best Continental Team in Africa”.

In its first three years, PROTOUCH™ went from strength to strength, culminating in overall victory at the 2018 SA Road Cycling Series and countless other domestic racing victories. Seven PROTOUCH™ riders were selected for National Team duty that year, and the Team achieved four podium finishes in the toughest of African stage races – the Tour du Rwanda.

Despite this home ground success, it was clear that focussing solely on South African racing was not preparing our talented athletes for international racing. Local events cater primarily for mass-participation and, shorter racing distances. Coupled with the limited spectator value and media coverage, attracting sponsorship and investment in the Team was still proving to be difficult. The unsustainable Federation model, was also impacting on National Team participation, as these too remain as self-funded by selected athletes and/or teams.


PROTOUCH™ is an IMPACT INVESTMENT PROJECT – focussed solely on enabling South African Athletes, to perform on the World Stage. Its aim is to revolutionize professional sport in South Africa, by building a sustainable business [beyond sponsorships] that supports high performance and, enables investors to access a South African Impact Fund asset class.

By leveraging the South African National Treasury-approved Section 12J Investment Channel, investors (companies and individuals) are provided the ability to deduct 100% of the investment from their total income in the year that the investment is made. Investors benefit from both the tax deduction and, a return on their full investment.

PROTOUCH™ is an approved project of ANUVA PRIVATE EQUITY LTD, registered with SARS as a Venture Capital Company in terms of section 12J of the Income Tax Act under reference number VCC 0137. Anuva Private Equity Ltd  is also licensed as a financial services provider in terms of Section 8 of FAIS under license number 48519.

The #InvestInTheDream Project invites Investors – passionate about high performance sports, such as road cycling – to invest in the further development and management of this platform, focussed on getting more South Africans onto international podiums and maximise their tax allowance, under Section 12J of the Income Tax Act.

While the initial focus is on professional road cycling, the business model has been designed to scale to include other sporting codes, with key players that have a stronghold in these verticals.


Having spearheaded the development of the SUPPORT SA TALENT PROJECT at the beginning of 2018, they have continued to assemble an ecosystem and we have created a platform that recognises and supports South African talent. We believe, that we can build a sustainable business – designed to drive revenue and profits – in order to unlock value for Athletes and Teams and, a return for Investors.

PROTOUCH™ tracks and ranks over 1 000 athletes [Junior, U23 and Elite as well as Vets A and Vets B categories] in the Road Cycling Series, which includes over 30 road cycling events annually. Weekly leader boards are released of these rankings, as well recognition of South African UCI rankings and notable achievements by South African athletes on the World Stage.

PROTOUCH™ also develops and broadcasts its own content, in an attempt to increase fan engagement and broadcast rights revenue streams into the future. Plans are also underway to launch a Sports Affinity and Athlete Rewards Programme and Team Trial Series [for schools, university, club and pro teams] during 2020.

With only two South African [and three African] road cyclists on the start list of the 2019 Le Tour de France and South Africa having only just qualified for just three invitations for the Tokyo 2020 Olympics – men’s and women’s categories – investing in this dream could not have come at a more opportune time, in South African [and African] Cycling.

TO FIND OUT MORE, get in touch with us on +27 83 656 4632 or info@protouchsports.co.za

“We believe, that we can unlock value for Athletes and Teams and, a return for Investors,” – Rebecca Eliot, Founder of the Project.




PROTOUCH™ 2020 is proudly supported by a number of official partnersPresenting Partner – Barak Fund Management & Riparian Advisory; Apparel Partner – ProSport Apparel; Sports Nutrition Partner – Named Sport Superfood; Eyewear & Helmet Partner – Smith Optics; Hotel Partner – AHA Hotels & Lodges; Emergency Services Partner – Helivac; Bicycle Frame Partner – Devel Project; Wheel & Handlebar Partner – Deda Elementi; Saddle Partner – Sella San Marco; Wheel Partner – Mitas Bicycle Wheels; Recovery Partner – Normatec & Recovery Club SA; Web Hosting & Bottle Partner – Domains.co.za; Medical Services Partner – Wanderers Sports Medicine Centre, Constantia Kloof Sports & Exercise Medicine Centre; Dining Partner – Doppio Zero; and Founding Supporting Partners – Pretoria Box Manufacturers and ITEC.


We would like to hear from you, please complete your details below to get in touch.

Email: info@protouchsports.co.za

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