PROTOUCH™ is a South African Sports brand, focussed solely, on enabling South African Athletes to perform on the World Stage. Our aim is to first revolutionize Professional Cycling in South Africa, by building a sustainable business [beyond sponsorships] that supports high performance. Then, we plan to replicate this model into other sporting codes – to enable more South African [and African] athletes too.
OUR VISION AND PURPOSE
Our vision is to build a sustainable business model, that supports high performance sports [like road cycling] and provides a platform for South African [and African] athletes, to perform on the World Stage.
We unlock performance by enabling athletes and, finding innovative ways to fund these passions. Getting more African athletes onto podiums around the world, is our just cause.
“We believe that we can build a sustainable sports business, focussed on unlocking value for athletes, fans, brands and investors” – Rebecca Eliot, Co-Founder.
OUR MISSIONS FOR 2020
TO DEVELOP OUR #1 CONTINENTAL ROAD CYCLING TEAM IN AFRICA – around a core of South African riders – and, to use this platform to build our brand and unlock new revenue sources to fund this passion.
TO KEEP CONTRIBUTING UCI POINTS, SO THAT SOUTH AFRICA MAINTAINS THE #1 CYCLING NATION IN AFRICA position, promoting our South African flag on podiums around the World and, helping to access more invitations to World Championships, Commonwealth and Olympic Games for South African riders, in future generations.
TO FURTHER ENGINEER OUR ECOSYSTEM TO DRIVE COMMERCIAL PROJECTS that recognise talent, build fan engagement and create new funding opportunities – unlocking value for athletes, brands, fans and investors.
Centred around the number one Continental Men’s Road Cycling Team in Africa – PROTOUCH™ Pro Cycling – we have assembled an ecosystem that encompasses a range of commercial initiatives to support the development of top performing athletes while, unlocking value for brands, fans and investors:
PROTOUCH™ PRO CYCLING TEAM is the top-ranked Continental Team in Africa, based on UCI Points it is ranked 5th in Asia and in the Top 25 ranked Continental Teams in the World. Recently we announced our plan to launch the PROTOUCH™ E-SPORTS DEVELOPMENT TEAM, aimed at 13 – 18 year olds and focussed on the new E-Sports platform racing.
SUPPORT SA TALENT™ recognises South African talent and has created a platform upon which, to build athlete-funding opportunities. The SUPPORT SA TALENT™ Project includes: our National Road Cycling Series – which tracks and ranks over 1 000 athletes, across 30 road cycling events annually; our Virtual Racing Series – using our own event on Zwift; a Virtual Events Solution – to manage virtual event entries, results and live streaming; a range of Professional Athlete Services and, our Marketplace – where cycling enthusiasts can access preferentially-priced products, while supporting athletes.
FUND YOUR PASSION™ provides a crowdfunding capability; an Athlete Impact Investment Fund, that leverages the South African National Treasury-approved Section 12J Investment Channel; and, a Fan Engagement Platform enabling Athletes, Clubs and Teams to access new revenue sources, engage their fan community and analyse brand visibility and interaction with sponsoring brands, using an internationally-developed mobile fan engagement solution that ProTouch has the exclusive rights to distribute in Africa; Our soon-to-be-launched Athlete Rewards Programme, will also make use of this solution.
TOUR DE AFRICA™ presents a Grand Tour Pursuit, to take-on over twenty one iconic routes from South Africa and, our Continent – covering over 1 000km and 13 000m of vertical elevation. By participating in this Pursuit via our STRAVA Club or on KINOMAP [as they become available) cycling enthusiasts will be featured on our leader boards, earn points for completing presented segments and improving their rank and, bonus points for participating in Real-Life Pursuits as well as completing Capital Sprint and Climb Pursuits. These points accumulate to crown the overall Tour de Africa Champion in 2021 and enable the unlocking of even more rewards, as part of our Athlete Rewards Programme.
PHIL LIGGETT FOUNDATION™ – in partnership with Phil Liggett – is a non-profit organisation set up to further enable athletes onto the World Stage. It is focussed on raising funds for athletes participating in UCI Continental Teams and SA National Team and, supported by National Road Champions, Ryan Gibbons and Ashleigh Moolman Pasio as well as ex professional SA rider, commentator Johnny Koen.
“With only two South African riders on the start list of the 2019 and 2020 Tour de France and South Africa having only just qualified for just three invitation for the Tokyo Olympics – investing in this dream could not have come at a more opportune time in South African Cycling” – Phil Liggett.